What to consider before purchasing your new pair of hearing aids?
- Koorosh Nejad
- May 6, 2023
- 15 min read
Updated: Feb 10
A long-term user of Oticon ITE hearing aids (in-the-ear) came to my clinic last week and wanted to buy a new pair of hearing aids, this time a pair of RIC (receiver-in-canal). He inspired me to write this article so you can make an informed decision when you want to buy your next pair of new hearing aids. Please feel free to post your questions at the bottom of this article if they are not addressed here.
All you need to know about your next hearing aid:
Should I buy ITE or RIC hearing aids? What should I consider when choosing the style of my next hearing aid?
Should I stay with the same brand of hearing aids?
Where are hearing aids being sold over the counter in the UK?
What are the latest hearing aids in the UK?
Are cheap hearing aids worth buying?
Is there a downside to wearing hearing aids?
What is a cheap alternative to a hearing aid?
Are more expensive hearing aids better?
Is it best to get hearing aids from an audiologist?
Can I buy hearing aids on a monthly payment plan?
What are the easiest hearing aids to put in?
What type of hearing aid is most popular?
What is the best hearing aid for clarity of speech?
Are cheap hearing aids bad for your ears?
What happens if I don't wear my hearing aids every day?
What level of hearing loss requires a hearing aid?
Will my hearing get worse if I don't wear a hearing aid?
How long does it take for your brain to get used to hearing aids?
Is it better to have one or two hearing aids?
Which hearing aid is better, analogue or digital?
What is the most intelligent hearing aid?
What is the most subtle hearing aid?
What type of hearing aids are better for people with dexterity issues?
Do invisible hearing aids support Bluetooth?
Is it OK to wear hearing aids all day?
Can I just buy a hearing aid?
Why are hearing aids so expensive?
Why are some hearing aids more expensive than others?
Why does my hearing aid make everything sound tinny?
What is the common problem with hearing aids?
How many hours a day should I wear hearing aids?
Can hearing aids restore hearing to 100%?
Can hearing aids delay dementia?
How many years does a hearing aid last?
Are hearing aids free for pensioners UK?
Are warranty and aftercare important in buying hearing aids?
How do I know that I need hearing aids?
I inherited a pair of good hearing aids. Can I reprogram them for myself?
Should I buy ITC or RIC hearing aids? What should I consider when choosing the style of my next hearing aid?
There are several factors when you want to choose between in-the-ear and behind-the-ear hearing aids. The in-the-ear hearing aids come in the smallest invisible IIC model, a tad bigger CIC and the ITC model that sits in the concha part of your ears. All these models take advantage of the outer part of your ear (called the pinna) for sound localisation, amplification and better hearing in noisy environments. The IIC and CIC are more suitable for mild to moderate hearing loss (how to read your audiogram?), and the ITC and ITE can help with a wider range of mild to profound hearing loss. So the level of hearing loss is a factor in the model of the aids you choose.
Most in-the-ear hearing aids are custom-made, hence more stable and cause fewer retention problems. They are the best choice for an active lifestyle. For example, if you are into rock climbing, yoga, running, boating, etc., then a pair of in-the-ear hearing aids is less likely to get lost. More on hearing aids for an active lifestyle here.
The good news is that, except for the IIC hearing aids, which are still battery-powered and have no Bluetooth connectivity, the CIC and ITC offer a range of rechargeable hearing aids with Bluetooth connectivity. Please see this article on a comparison of Starkey Omega AI CIC hearing aids with Oticon Zeal NXT CIC 1R hearing aid.
I highly advise those with dexterity and/or eye sight problem to consider rechargeable ITC hearing aids. Hearing aids such as Phonak Virto Infinio and Unitron Insera SR are custom-made ITC, and placing them in the ear and removing them for seniors and those with dexterity and arthritis is much easier than the RIC and BTE behind-the-ear hearing aids.
My best advice is to have a hearing test with a local audiologist and spend ample time trying different brands and different styles of hearing aids until you are happy with your choice. Please book a free online consultation via our website to discuss your choice of hearing aids.
Should I stay with the same brand of hearing aids?
Your brain is clever and sensitive enough to notice a change in the timbre of the sound. So, as a general guideline, it is recommended to stay with the same brand of hearing aids when you buy a new pair. However, by all means, you can switch horses and try a different brand of new hearing aids; you just need to be patient for a couple of weeks for your brain to get used to the new sound.
Where are hearing aids being sold over the counter in the UK?
OTC or over-the-counter hearing aids became available in the U.S. market at the beginning of 2023. At the time of writing this article, OTC hearing aids have yet to pass local regulatory approval in the UK. Nevertheless, you can purchase hearing aids online in the UK. Please learn more about buying hearing aids online here.
What are the latest hearing aids in the UK?
Please refer to the latest article in our blog section for the latest hearing aids in the market. You might want to take a look at this article.
Are cheap hearing aids worth buying?
You can find amplification devices at £200 to £400 per pair in the UK market. They are mostly advertised online and aim for lower-end budget buyers. These devices are not hearing aids; they are amplifiers. They are very simple devices that work very similarly to music earbuds. They are not medically approved by health authorities in the UK and are not recommended to be used for people with hearing impairment.
Is there a downside to wearing hearing aids?
Wearing or not wearing hearing aids does not accelerate or decelerate the natural deterioration of your hearing. The natural decay in the human auditory system starts at about age 50 and from there gradually declines every year. Other underlying health issues, such as gout, diabetes, vascular problems, chemotherapy (for cancer), using strong antibiotics, and other health issues, could accelerate the decay. Wearing hearing aids does not accelerate the decline of your hearing, but they help keep up the quality of your life. Besides, the hearing aids help avoid or delay other health issues, such as memory loss. Please see this article on the latest research on the effect of using hearing aids on your mental health.
What is a cheap alternative to a hearing aid?
The best alternative to premium hearing aids in the UK is the hearing aids provided free of charge to users through the NHS. The starting point for obtaining free NHS hearing aids is to contact your GP. If you are on a budget, take a look at our entry-level best NHS+ hearing aids here.
Are more expensive hearing aids better?
The price range of premium hearing aids of different brands is quite similar. Widex hearing aids are often more expensive because of their faster sound processing that enables them to sound so natural (no surprise they are the hearing aid of choice for musicians). The main factor in the price of premium hearing aids is their technology level. As a general direction, my advice as an audiologist is to go for the highest technology level, as you get the most benefits that the hearing aid can offer in terms of suppressing the background noise and improving speech understanding in noisy environments. Otherwise, on a limited budget, discuss the features of each technology level with your hearing care professional to make an informed decision. The main factor in choosing the tech level is your lifestyle and how often you are in a situation where you need improved speech intelligibility.
Is it best to buy hearing aids from an audiologist?
Absolutely. There are several benefits when you receive your hearing aids from an audiologist. To start, the audiologist would be able to do a comprehensive hearing test for you. Any pathology or severe progressive ear disorder can be pointed out as a result of this initial examination. The results of the hearing test can be forwarded to your GP and ENT specialist for follow-up. In addition, you would have a chance to ask questions and receive a good consultation on the styles and technology level of the hearing aids that work best for your lifestyle. And last but not least, when in a clinic, the audiologist can do a better adjustment of your hearing aids as well as a gold-plate REM (Real Ear Measurement) to make sure that the hearing aids are acoustically and technologically fully optimised to your ear canal and the level of your hearing loss.
Can I buy hearing aids with a monthly payment plan?
Yes, some hearing care professionals accept monthly payments for the cost of premium hearing aids.
What are the easiest hearing aids to put in?
Generally speaking, wearing in-ear hearing aids, including ITE, ITC, CIC and IIC, is easier than the RIC and BTE styles. That's why we recommend ITE/ITC/CIC and IIC hearing aids for people with arthritis or dexterity issues. The limitation is that patients with very narrow ear canals may not be able to have custom-made in-the-ear or in-the-canal hearing aids, so they might need to consider RIC and BTE hearing aids with earmould.
What type of hearing aid is most popular?
At the moment receiver in canal or RIC hearing aids are the most popular hearing aids. The reasons for this are:
RIC hearing aids can be rechargeable or battery-powered
RIC hearing aids hold the highest technology for speech intelligibility
RIC hearing aids are Bluetooth enabled, hence the wearer can have tinnitus sound therapy, music streaming and hands-free phone calls
RIC hearing aids cover a wide range of mild to severe hearing loss
What is the best hearing aid for clarity of speech?
This year, the market observed the introduction of several high-technology hearing aids claiming the best speech intelligibility. Please see this article to learn about the best hearing aids for speech clarity.
Are cheap hearing aids bad for your ears?
We do not recommend cheap amplifier hearing aids. They are not qualified or certified for medical purposes in the UK, and you should avoid using them. However, the hearing aids that are provided free bythe NHS are medical-rated and are good entry-level hearing aids. If you are in the market for premium hearing aids but have a tight budget, take a look at our affordable hearing aids here.
What happens if I don't wear my hearing aids every day?
The general advice by any audiologist is that if you have hearing loss, then you'd better wear your hearing aids as much as possible, ideally every time. The reason is that you hear with your brain and not with your ears. Your brain has been receiving less and less sound over a long period of time before you started using hearing aids. It would take at least a few weeks or even longer for your brain to readjust to the sound of the hearing aids and tune back to the level of hearing that it was accustomed to. Wearing hearing aids on and off, or occasionally, doesn't help with retraining your brain with the new level and with the new processed sound. It creates confusion in your auditory system and extends the rehabilitation of brain adjustment to the new sound unnecessarily.
What level of hearing loss requires a hearing aid?
While most patients with mild hearing loss can manage their day-to-day communication, I highly recommend considering using hearing aids seriously if your hearing loss is moderate or at the borderline of mild to moderate. Please read this article about the mental risks of an untreated hearing loss.
Will my hearing get worse if I don't wear a hearing aid?
No. Your hearing doesn't get worse if you need hearing aids, but you decide not to use them. However, the cognitive power of your brain will be drained if you need hearing aids and you don't use them. The reason is that when your brain does not receive enough sound, your cognitive abilities will be working much harder to make sense of the conversation and fill the gap of the missing words and phrases. This takes extra cognitive power and makes your brain tired. Some may subconsciously decide to self-isolate and avoid their social activities, which is a step toward hearing loss-related dementia.
Please read this article about the mental risks of an untreated hearing loss.
How long does it take for your brain to get used to hearing aids?
This can vary for different people. Brain adjustment to the level and the sound of a new pair of hearing aids may take 3 to 6 weeks or even longer.
Is it better to have one or two hearing aids?
If you need two hearing aids, then you must use two hearing aids. The sound arrived at your brain should be as balanced as possible for optimum speech processing (especially in noisy environments), your balance, and your sense of direction. Simply put, it is very similar to your eyes. If your eyes both need glasses, then you wear lenses for both eyes.
Which hearing aid is better, analogue or digital?
Analogue hearing aids are a matter of the past. Nowadays, all hearing aids on the market are digital. Digital hearing aids have a higher sound processing power and, hence, are able to suppress noise and improve speech understanding.
What is the most intelligent hearing aid?
Hearing aids' number one mission is to help the patient hear speech in the presence of background noise. At the time of writing this article, there are several hearing aids with artificial intelligence processing. Please read this article on the best hearing aids for speech in noise.
What is the most subtle hearing aid?
Please see our ITE/ITC/CIC/IIC invisible hearing aids catalogue for a variety of different models of subtle invisible hearing aids.
What type of hearing aids are better for people with dexterity issues?
My recommendation to patients with arthritis and dexterity issues is to consider in-the-ear ITE or in-the-canal ITC hearing aids. The rechargeable feature is a must for this type of patient, as they don't need to deal with replacing tiny batteries in their hearing aids. A RIC or BTE hearing aid on an earmould could equally be a good option for people with dexterity issues.
Do invisible hearing aids support Bluetooth?
At the time of writing this article, all the invisible IIC hearing aids are battery-powered and do not support Bluetooth. However, there are rechargeable invisible CIC hearing aids. Please read this article on Oticon Zeal NXT rechargeable CIC with Bluetooth.
Is it OK to wear hearing aids all day?
Indeed, it is recommended to wear hearing aids all day. The reason is for your brain to grasp the loudness and the processed sound of the hearing aids sooner rather than later. Although it is possible to use hearing aids only when watching TV and social gatherings, I always encourage patients with hearing loss and in particular, the first-time users of hearing aids, to use their hearing aids all the time to allow their brain to adjust faster through the adjustment period. Please see more hints and tips for first-time hearing aid users.
Can I just buy a hearing aid?
No matter where you purchase your hearing aids, it is highly recommended to let professional hearing care professionals do the programming for you. The choice of the fitting (domes) also makes a huge difference in the acoustics of your ear canal, hence your ability to hear speech in noisy environments.
Why are hearing aids so expensive?
For several reasons, hearing aids are expensive, some of which are:
Hearing aids are consumer electronic products that are made in limited numbers, as the product is not in demand by the masses
They hold highly custom electronic chips that are specifically designed for sound processing at very high speed, hence they are very special-purpose products (similar to military-grade electronic equipment)
The price often includes a 3, 4 or 5-year warranty and aftercare, so not only do you purchase the product, but comprehensive long-term support and aftercare are included in the scope of your purchase
Why are some hearing aids more expensive than others?
All manufacturers of hearing aids offer their products in several technology tier levels. They offer the product this way to allow the patient to choose the fit-for-purpose hearing aid. The technology level of hearing aids is the main factor that determines the price of a certain hearing aid model. An elderly that spent most of his/her time gardening or watching TV could purchase an entry (some call it Essential level) technology level, while an executive who runs a business and has several social and business events to attend would benefit from the top-level technology that a specific hearing aid model can offer.
Why do my new hearing aids make everything sound tinny?
Deterioration of the human auditory system due to ageing usually starts with the loss of high frequencies. The decline is very gradual, so your brain doesn't notice what it is missing over 5, 10 or 15 years before you start using hearing aids for the first time. At that point, your brain notices high frequencies more, simply because now the hearing aid is amplifying the level of the high-frequency part of the hearing spectrum to compensate for your hearing loss in that band. It might take 3-6 months for your brain to get used to the new sound and readjust. If the adjustment didn't happen, or if the level of tininess is severe, you need to speak to your audiologist to readjust your hearing aids.
What is the common problem with hearing aids?
Here are the top 3 common problems that I have been observing with my patients using their hearing aids:
Blocked by earwax - The speaker (in RICs) or the tube (in BTE) of the hearing aid is blocked with earwax
Faulty speaker - The speaker is burned (the little unit that goes in the ear canal, some manufacturers call it the receiver)
Faulty electronics - Hearing aids are highly sophisticated electronics that are worn so exposed to shock, humidity and dust. The electronics inside hearing aids could go faulty as a result; their sound may go down, feel fuzzy, or go silent.
Please read more about the issues and problems of hearing aids for first-time users here.
How many hours a day should I wear hearing aids?
If you are the first time use of hearing aids you could start wearing your hearing aids 2 to 3 hours a day, mostly at home for the first 4-5 days, then increase it to more hours and start wearing them outside in the second week. The ultimate goal is to keep wearing your hearing aids all the time for about 2 weeks from the start.
Can hearing aids restore hearing to 100%?
No. No hearing aid can restore your natural hearing. Hearing aids are your best option to help manage your hearing loss. They can be fine-tuned to sound as naturally as possible for your type and level of hearing loss, but they cannot restore your hearing.
Please read more about the mental risks of an untreated hearing loss in this article.
Can hearing aids delay dementia?
It is now proven that hearing aids, in fact, can delay dementia and memory loss associated with hearing loss. When you start missing words and phrases in a conversation, your cognitive power will be working much harder to fill the gap. Gradually over an extended time, your brain will be accessing less and less the libraries of vocabulary, memories and experience when in a conversation. Your brain feels tired of being in a conversation. You may excuse social gatherings simply because you may feel embarrassed about asking people to repeat themselves. It is a downward spiral.
How many years does a hearing aid last?
In my experience, the hearing aids can easily last 7 to 10 years. Premium hearing aids are mostly rated at IP68, and they are quite resilient to shock, moisture/water and dust. I have seen a pair of Oticon custom hearing aids that last for 12 years and are still working fine. Nevertheless, my advice is to make sure you buy insurance for your hearing aids so you safeguard against loss and accidental damage. See options for insuring your hearing aids.
Are hearing aids free for pensioners UK?
If you are looking for free hearing aids, your best bet is to contact your GP. They will be able to put you in touch with the closest centre that can provide you with a hearing test and a pair of free hearing aids. The waiting list for such a service is wildly different from one NHS trust to another. If you have a tight budget for hearing aids, then please see our collection of the best and most affordable hearing aids here.
Are warranty and aftercare important in buying hearing aids?
Absolutely. Hearing aids are an investment in your health. They usually come with a warranty and aftercare. Make sure you are well aware of this when you compare prices or when you plan to purchase a pair of new premium hearing aids online, in a hearing aid store or in a high street hearing aid shop. Most of the hearing aids you purchase on HearingNow are under 5 years of extended manufacturer's warranty. Please learn more about options to obtain a hearing aid insurance policy.
How do I know that I need hearing aids?
Here are a few signals that may give you the indication that you need to visit your audiologist for a hearing test. For a complete article on whether you need hearing aids or not, click here.
You need to ask people to repeat what they just said, especially in noisy environments
The TV volume is louder than before
Your partner, a relative or your friends said that you seem to be missing the conversation
You don't hear bird sounds
I inherited a pair of good hearing aids. Can I reprogram them for myself?
Yes, we can help you with repairing, reprogramming and replacing the rechargeable battery of a second-hand hearing aid. Please read this article to learn about how we can help you with your inherited or second-hand hearing aids.
Updates
February 2026 - This article updated for the latest hearing aid technologies in 2026.
References:
Hoppe, Ulrich, and Gerhard Hesse. "Hearing aids: indications, technology, adaptation, and quality control." GMS current topics in otorhinolaryngology, Head and Neck Surgery 16 (2017).
Edwards, Brent. "The future of hearing aid technology." Trends in amplification 11.1 (2007): 31-45.
Lunner, Thomas, Mary Rudner, and Jerker Rönnberg. "Cognition and hearing aids." Scandinavian journal of psychology 50.5 (2009): 395-403.
Hamacher, Volkmar, et al. "Binaural signal processing in hearing aids: Technologies and algorithms." Advances in digital speech transmission 14 (2008): 401-429.
Schum, Donald J. "Artificial Intelligence: The new advanced technology in hearing aids." Audiology Online (2004): 14-06.
Chung, King. "Challenges and recent developments in hearing aids: Part I. Speech understanding in noise, microphone technologies and noise reduction algorithms." Trends in Amplification 8.3 (2004): 83-124.
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